Digital Marketing Tools

Digital Marketing has constantly been evolving with the enhancement of technology and online business. Every online business needs to expand its reach when it comes to digital marketing to survive in the online market. It is estimated that digital channels will account for more than 50% of advertising spends globally.

The importance of digital marketing tools has increased proportionally to the rise in popularity of digital marketing. Several tools are available in the market to augment your digital marketing strategy and contribute to your firm’s growth.

When it comes to digital marketing tools, the most common comparison is SEMrush Vs Ahrefs. Both tools have always been dominating the SEO landscape. Let us have a look at some of the most popular digital marketing tools that would enhance the growth of your business.

Google Analytics

Google Analytics offers all the essential features that you need to monitor the performance of your entire website. You can track various metrics such as sources of web traffic, countries from where website visitors are landing on your website, average time spent per user on your website, keywords used by website visitors etc. Every business that depends on its website to generate leads must integrate its website with Google Analytics. The tool is pretty easy to use and therefore it is highly recommended for every online marketing professional to grasp its intricacies.

SEMrush

SEMrush was launched in 2008 for competitive research and currently, it is the world’s leading digital marketing tool. It is a one-stop solution for all the SEO requirements from link building to keyword research. The growth of your business could be enhanced with the use of SEMrush and ultimately helping your site to climb up the Google rankings.

SEMrush offers plenty of features to manage your site’s growth. Some of them are listed below:

  • Easier monitoring and management of online visibility
  • Improved content marketing
  • Integrated social media marketing with SEO
  • Better PPC campaign management
  • Vast keyword database
  • SEO reporting
  • Unique SEO tools

Ahrefs

After viewing different digital marketing tools, you would be thinking that what makes Ahrefs better than others. 

Here is a list of the features that are only being offered by Ahrefs and no other digital marketing tool.

  • Analyze internal backlinks
  • Monitor outbound links
  • Analyze top subfolders based on traffic
  • Analyze SERP history
  • Get alerts for keyword ranking
  • Uncover content gaps
  • See ranking history
  • Perform keyword research for 10 search engines

These are some of the features that prove Ahrefs to be different than the other digital marketing tools available in the market. You will find SEO monitoring becomes simplified and easy with the Ahrefs digital marketing tool.

HubSpot

HubSpot is one of the leading CRM platforms in the world. It has become an integral tool for tracking and enhancing customer relationship management, sales and marketing. Hubspot ensures that inbound marketing becomes a vital activity for marketers. One can attract more customers, improve lead conversion ratio and offer customer delight by monitoring their post purchase behavior. Hubspot enables marketers to create landing pages, blogs, email templates, track ROI etc. It can even be integrated with Salesforce.

Slack

Slack is a tool for carrying out marketing decisions and maintaining communication at a single place. You would be able to create successful marketing strategies for your business along with your team to enhance the growth of your business. A dedicated Slack channel can bring together the entire team.

Using these tools would be critical in shaping an effective digital marketing strategy. However, one must also research thoroughly to shortlist tools which are appropriate for one’s business. Most of these tools offer different plans at multiple price points. Hence, one must also ensure that one’s marketing budget doesn’t shoot up disproportionately while spending on these tools.

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