Choose Your Actors / YouTube Traffic

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Try this…

Take a piece of paper, and draw a line down the middle vertically. Title the left

hand column as ‘Words’ and the right hand column as ‘Actions’, then write down the words

and actions next to each other. It is not very sophisticated, but it works. After you have the

mini-script, you will be well on your way to planning a good video.

Step 3: Choose Your Actors

*This step may not be applicable if you are not using people in your film. But if you are using humans, you have

to think about who they are and what they’ll be doing in detail.

Getting Actors:

You don’t need to hire Erik Estrada to pitch your product. Some of the best people for the film

will probably be members of the organization for which you are doing the project. Actual

people who are related to the product or service in some way will be genuine, authentic, and

fun. Using members of your company or even the company CEO is also easier on the

checkbook!

Friends & Family:

The least expensive people to use in your videos are friends and family. While they may not

be the most talented actors, you may find that friends who appear in the video will want to

send a film to their friends , and on and on producing a viral effect.

Hiring actors:

The pool of hired actors available includes theatre and media students from the local high

school or college and local theatre groups; and of course professional actors. You may also

want to consider voice talent if your video has a lot of narration. The voices you use in your

video can make it wonderful or dull, so if you have someone else narrate your video, choose

someone with a good voice without a mumble or monotone.

You may be able to find voice talent is at your local community or college radio station, and it

probably won’t cost you an arm and a leg either. If you decide to use actors, you may find

http://www.sag.org

to be a useful site.

For sample contracts see:

http://www.sagindie.org/resources/contracts/