Chapter 8: Planning A Video / YouTube Traffic

www.Res ellRightsBlowout.com

Chapter 8: Planning A Video

Return to Table Of Contents

Now that you have learned all about researching YouTube, what video equipment you will

need, how to brand your video with your URL, and how to upload the video, it is finally time

to discuss some methods to actually create a great quality video.

A little bit of planning will go a long way to helping you create better videos.

Below, I’ve outlined 7 steps to making a video blueprint. A ‘Video Blueprint’ will make it

easier to create a good video, and if you don’t want to make the video yourself, you can simply

give the blueprint to a video producer and pay them to produce it for you (outsourcing

resources at end of this chapter).

Step 1: Brainstorm

When brainstorming, it may help to find other videos that you want to emulate. Here you are

just jotting down notes and ideas about how you might put together a promotional video.

Anything goes…Any idea that strikes your fancy should be recorded.

You might imagine whether you want a voice to narrate the video, whether you want actors

speaking, or whether you want a musical soundtrack (or any combination).

Spend a few minutes trying to visualize what a killer promotional video might look like

…Is

there lively techno music at the beginning. Or maybe classical music. What will your title

screen with your URL (if any) look like. Will you personally be in front of the camera talking.

Will you use actors in the video. Employees. Or will you just use images, or pictures of your

product in action. Who will narrate the video. Do you need narration. What will be the tone

of the video…Serious. Funny. What will the end of the video look like. Maybe the video will

fade out and then show your company name and website URL.

Step 2: Create A Script

Once you have thought up a theme for your video, it is time to create some sort of script. The

script doesn’t have to be perfect. You may discover new ideas you want to add to the video

later or you may think of words that sound better as you are speaking them. But do you best

to create some sort of script…Even a rough outline can go a long way towards helping guide

you to video success and the smaller pieces will fall into place as you go.