Opening title screen with URL / YouTube Traffic

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2. Opening title screen with URL.

This is easy to accomplish with video editing software and is a good idea. It sets the tone for

your video, and lets the viewer know up front where they can find more information.

However, keep in mind the increasingly short attention and memory span of internet users. If

you only use a title screen and the URL is not repeated, watchers may forget by the end of the

video that you had something more to share with them. If you use an opening title screen

with your URL, it may be wise to mention the URL again during or at the end of the video.

3. Credits screen and end of movie page.

A credits screen rolls at the end of a video. During the credits you might include your

company name, your website’s name and your URL. You can also just put a closing screen

image with a promotional message and your URL. If you consider that every person who

watches your video is a prospect for sales, here is the optimum series of events.

• Prospect watches your video

• Prospect likes your video,

• Prospect sees URL at the end of your video,

• Prospect is curious and visits your site for more information,

• Prospect buys something right away.

• Or prospect signs up to mailing list

and buys something in the future.

The point about branding your video with video editing software is that you want to be subtle

enough with your branding that your video doesn’t look only like an ad… Yet you do not

want to be so subtle that people who like your video and like what you’re all about can’t easily

find more information. The style of branding you use depends on what you want to

accomplish as well as your personal preferences.

How To Use The Features Of Windows Movie Maker To Brand Your Video:

Let’s quickly take a look at a few features of Windows Movie Maker which allow you to add

such branding to your videos: