Chapter 6: Video Editing Software / YouTube Traffic

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Chapter 6: Video Editing Software:

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Video editing software helps you take the raw video and refine it into a more useful marketing

device. For instance you can shorten the video or piece together different video clips, sound

clips, logos, and even do voice-overs.

There are many video editing software titles available today, all at ranging prices. Microsoft

Movie Maker, Pinnacle Studio 9, Sony Vegas, Adobe Premier, Final Cut Pro for Mac are just a

few.

However, for our purposes, we are only going to discuss 2 video editing programs: Microsoft

Movie Maker for Windows and iMovie for Mac. Most new computers come with basic video-

editing software installed and if they aren’t installed on your computer, you can download

them online for free or for very nominal fees.

Download Windows Movie Maker for Windows Computers:

http://www.download.com/3120-20_4-0.html.tg=dl-20&qt=windows%20movie%20maker&tag=srch

Download iMovie for Macintosh Computers:

http://www.download.com/3120-20_4-0.html.tg=dl-2003&qt=imovie&tag=srch

To use these programs to edit your video, you will need to transfer the video from your

capture device to your desktop. This can be accomplished with a USB wire (or FireWire) and

software that should come with your video device.

Once you have copied the video from your phone, camera, or camcorder to your computer,

you can bring the video into Windows Movie Maker or iMovie for editing. These programs

allow you to not only edit the video, but also to add effects like titles, credits, transitions, and

soundtracks to make your video an exciting multimedia experience. When using movie

making software, the most important things to keep in mind are how you want to brand the

video with your company name and site URL.

A Few Ways You Can Brand Your Videos With Windows Movie Maker:

1. A continuous watermark throughout the video.

This is the most blatant form of URL promotion. Depending on what you aim to accomplish,

this might be appropriate. With a URL watermark brand it is practically impossible that your

viewer does not see your site URL. If your video is good, it probably won’t annoy your

viewers much. You can make the URL big enough to be noticeable but not so big that it takes

over the video screen.