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Free Open Book
YouTube Traffic |
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 © Copyright 2007 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.
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success. In the case of high-ticket items like real estate, a very simple and amateur video
which got only a few hundred hits sold a house. The return on investment was awesome.
2. Video length is very important to note of. Keep in mind that people on the internet have
extremely short attention spans, and there maybe much better videos waiting for them to
view if your video is boring for even 5 or 10 seconds. Unless you have a very strong
professionally produced, or extremely funny or engaging video, there isn’t much reason the
video has to be over 2 minutes. Videos as short as 20 seconds that take 10 minutes to produce
may be as powerful a professionally created video that is 5 minutes long and cost $5,000 to
produce.
3. We also learn that even the most basic demonstrations of a product using YouTube can help
to sell a product (unless you are showing a competitor’s product in a bad light). Keep in mind
that even if a demonstrational video that doesn’t get many views from people searching
YouTube, it can still be a useful marketing device --Just embed the demonstrational video in
your website to help convert visitors into buyers. (We will cover how to embed a video later)
4. If possible, put people in the videos...those people will show their friends those videos and
those friends may show other friends and so on. Just be sure that if an actors release is
required (covered later) that you have one.
Other Videos You Might Find Amusing:
As a side note to this chapter, I’ve listed a few other videos you may find amusing. As you
watch these videos, look for the 10 characteristics mentioned above and think of ways you
may be able to apply any of these to your videos for success.
Day of the Longtail – A funny spoof on modern advertising
http://www.youtube.com/watch.v=7xAA71Ssids
Free Hugs – A sort of strange, personal video - 8 million views!
http://www.youtube.com/watch.v=vr3x_RRJdd4
Evolution of Dance – Viewed over 40 million times.
http://www.youtube.com/watch.v=dMH0bHeiRNg
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