Conclusions About The Case Studies And Making A Good Video / YouTube Traffic

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I think these clips largely helped to create ‘curiosity’ in viewers that watched. What is Borat.

Why is everyone watching and talking about these videos. What is so funny. I’d better go

and see the movie.

The strategy worked; ‘Borat: Cultural Learnings of America for Make Benefit Glorious Nation

of Kazakhstan’

raked in over 26 million its opening weekend and went on to make well over

100 million dollars.

Lessons:

• Producers were not worried that segments of the movies were available on the internet.

• Segments generated curiosity, buzz and every other irrational faddism.

• There were lots of small segments of the film which made the clips findable by more

and more YouTube visitors.

Even though ‘Borat’ was a full length feature film, the strategy used by ‘Borat’ marketers is

definitely applicable to products and services on a smaller scale.

If you can take actual content from your product and split it up into short segments, you

may create curiosity in thousands if not millions of viewers while still not compromising your

product.

If you should apply this strategy, you may want to use different titles and keywords for your

videos to get as much exposure as possible.

Conclusions About The Case Studies And Making A Good Video:

Funny, Weird, Gross, Shocking, Interesting, Sexy, Inspiring, Demonstrates, Instructional,

Personal…All of these words can be used when describing popular YouTube videos. We

should also probably add short to the list too, because short videos succeed.

4 Important Observations About The Videos In The Case Studies

1. A video does not have to get very many views to be an absolutely amazing financial