Case Study 5: Borat / YouTube Traffic

www.Res ellRightsBlowout.com

Some of his videos have about 10,000 views…others, just 2,000. But the quantity of videos

makes this into a massive campaign.

Lessons:

• The large number of magic tricks videos gets more and more eyeballs on his videos.

• Each video has a URL for one of the magic websites mentioned (keep in mind, these

URLs are nothing fancy)

• The video quality was so-so, and it looks as if he may have even asked other magicians

for videos.

• His website has a subscriber list.

• URL in the description of the video. Allows YouTube users to click URL to visit site.

• Interesting – Magic tricks take the cake when it comes to generating curiosity, and

naturally, people want the opportunity to learn how the trick is done. Combined with

the information at the website, this is an effective marketing campaign.

Anytime you can do multiple, short and interesting videos about your niche, you are onto

a goldmine. These videos both demonstrate the product (magic tricks) and create curiosity

in the viewer to learn more. Campaigns like this are a great tactic to use for info-products.

You can see more magic tricks at:

http://learnmagictricks.org/

Case Study 5: Borat

Video URL (Search)

http://www.youtube.com/results.search_query=Borat

Regardless of what you thought of the movie ‘Borat’ (if you even saw it), the marketing

campaign was undeniably effective.

In the weeks before the film was released, large segments of the movie were leaked to

YouTube, which created a huge buzz.

If you even briefly look at the number of views for the Borat videos, you will see that the clips

Borat

have

been

viewed

many

millions

times