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• The video probably did not get very many views compared to popular YouTube videos but
was still a financial success
• The seller used a combination of Craigslist.org + YouTube to make a more powerful sales
presentation.
If you are interested to find more information about this story:
http://www.google.com/search.hl=en&q=Real+estate+agent+Krista+Miller&btnG=Google+Search
Case Study 3: Windward Reports
Video URL:
http://www.youtube.com/watch.v=QeTuQDJDqdM
This is an interesting example of a professionally created commercial for a company that
provides Microsoft .NET-based solutions for custom reporting.
It is obvious that there was some budget invested in this commercial which is slightly over 2
minutes.
As of writing this report, the commercial has been viewed about half a million times, and
possibly much more owing to the fact that widely successful videos are often uploaded to
other video sites by fans.
This is a humorous commercial, and takes a light-hearted look at office life. Due to the fact
office workers are spending more and more of their free (or on-clock!) time at video sites, and
less time using chat, it follows that funny videos about office life can become immensely
popular.
It seems that savvy companies like Windward Reports have recognized the talent of funny
short film makers and harnessed it as an advertising workhorse.
What’s also interesting to note is that there are talented-smalltime-hobbyist movie-producers
out there who can created quality videos for you on a budget if you want to outsource your
video production (we will cover outsourcing in a later chapter).
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