© Copyright 2007 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.
www.Res ellRightsBlowout.com
Chapter 4: Case Studies
Return to Table Of Contents
In the previous chapter, we discussed some of the characteristics of popular videos and why
these characteristics are good for the internet audience.
In this chapter, you’ll be provided with links to some successful videos, and then we’ll
examine the common characteristics they had made them so popular.
The topics are as follows:
1: Will It Blend
2: Real Estate Marketing
3: Windward Reports
4: Magic Tricks
5: Borat
As you watch read these case studies, you will be provided with links to watch the actual
videos on YouTube, or to see the viewing results on YouTube so that you can get an idea of
how popular these video marketing campaigns actually were.
In some instances, you may find that the promotional technique is not applicable to your
product. The important things to keep in mind are what made these campaigns successful,
and which aspects of them should you use in your own marketing efforts.
With a little attention, you will find something instructional in each case study to use when
promoting your products and services.
