Curiosity can be a powerful sales device / YouTube Traffic

www.Res ellRightsBlowout.com

could become immensely popular today.

4. Shocking – Anything genuinely shocking is always a hit on the internet. Especially with

video because it is basically proof that the shocking thing is real. Shocking videos may get a

viral effect and even news coverage from both online and offline news sources.

5. Interesting – Curiosity can be a powerful sales device in getting people from your video to

your website. Anytime you can prick the curiosity of a viewer and make them want to learn

more about you and your product, it is a good thing. When you successfully generate

curiosity in your video viewer, you give them an itch which must be scratched. Creating

curiosity may be especially useful considering that users who find your video on YouTube will

actually have to take the effort to type in the URL and visit the site you are promoting.

6. Sexy – I don’t even have to mention this one. Sex is always popular, and I cannot think of

any instance when being described as sexy has ever been any hindrance to selling a product.

7. Personal – Many people are voyeurs…And doubly-so on the internet, where they can be as

voyeuristic as they want from the security of their home. Internet surfers are curious and like

to see personal things about other people. These videos which are often funny and or bizarre,

may have great potential.

8. Demonstrates – Sometimes just a plain old, no frills demonstration of a product can be very

effective at selling. As we’ll see in some of the case studies below, a simple demonstration

with video on YouTube can be a wonderful way to make a lot of money.

9. Instructional – Instructional videos are useful and easy to create. They may tell or show

someone how to do something, and for our purposes, might be just a free introduction to your

product which makes the viewer want more information or more instruction. Instructional

videos are helpful and may gain the trust and interest of viewers.

10. Gross – Shows like ‘Fear Factor’ have been popular in the U.S. for quite sometime. Jackass

II was the number one movie in America. Gross has mass appeal. Gross can be popular in

spite of its grossness. Gross videos may get lots of views. However, keep in mind that there is

a fine line between gross and flat-out disgusting. Disgusting probably won’t sell a lot of

products, but humorous videos with a small dose of ‘gross’ may be useful, depending on your

product.

So above you have 10 characteristics. In the next chapter we’ll take a look at some successful

videos that have gotten many views, or accomplished some important marketing objective.