Chapter 3: What Type Of Videos Work / YouTube Traffic

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Chapter 3: What Type Of Videos Work

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By now you may be itching to create a video. You may be wondering what equipment you

will need, how will you create the video, and how exactly will you upload it.

We’ll get to that soon.

But before you even get the equipment together to create a video, it will be useful to learn

more about what makes a YouTube video successful.

What Kind Of Videos Will Get Attention, Generate Buzz, And Send A Steady

River Of Traffic To Your Website(s).

Well, I have found that there are certain characteristics that can help make a video successful,

and I’ve listed them below. This isn’t an ‘absolute’ list, but it can give you a pretty good idea

of what will make your video successful.

Here’s the list: Funny, Weird, Gross, Shocking, Interesting, Sexy, Inspiring, Demonstrates,

Instructional, Personal

If I could, I would invent some special and clever acronym to help you remember these 10

characteristics, but I am not a genius and with these words, I’m not sure it is possible (and

besides, you’d probably forget the acronym 30 seconds later!).

10 Characteristics Of Popular & Profitable Videos

1. Funny – The word funny constantly appears as the one of the most typed in phrases to all

the search engines on the internet. People on the internet love to laugh, and equally

important, people like to make other people laugh. It lightens up their day. A funny video

has a high chance of being sent to friends and probably has the highest probability of causing a

viral marketing stir.

2. Weird – Face it, the internet can be a weird place, with weird people, who like to create

weird media and enjoy looking at weird things. Weird has always been popular on the

internet. Weird theories, weird conspiracies, and weirdness prevails. Weirdness may help

your video get noticed if you don’t mind being weird (just don’t be creepy & weird).

3. Inspiring – Stories of inspiration are always a good commodity. Anything inspiring can

become extremely popular, extremely fast. An example was the ‘Interview With God’

presentation (you may have heard about it…if not, look it up on Google). It was a huge

internet hit. While it was created before the time of YouTube, something similar on YouTube