Chapter 2: Researching YouTube / YouTube Traffic

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Chapter 2: Researching YouTube Before You Start

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Before you ever upload a video to YouTube or even think about creating a video, it is helpful

to do some thorough keyword research in your target market and find out what keywords are

popular and what types of videos get tons of views.

The Search Process:

Practically the entire internet is now driven by search and searching processes…And YouTube

is no different.

Like any search engine, visitors at

http://www.YouTube.com

are presented with a search box

as the main mechanism for finding videos of interest. Using keywords, YouTube users find

videos of interest and then are presented with related videos that they can add to their

viewing list, or watch immediately.

With basic keyword research on YouTube, you can discover what types of videos are popular.

You simply type in the keyword and look at the thumbnail picture, title, keyword tags, and

view count of the videos in the search results.

Researching Keywords With The YouTube Search Function:

The popularity of a video can be gauged by looking at the views count and it is important to

see that there are two ways that videos results are returned: By the title of the video and the

‘tags’ used to describe the video.

By all appearances, the ‘tags’ are the most important keyword reference to optimize (though

knowing that the company is owned by Google, and Google’s secretive ranking measures, we

are not 100% sure that tags are the only ranking device)

In fact, these are probably the 2 most important optimization tools (other than making a great

video) that you can use to get your video viewed many, many times. Fortunately, most

YouTube users are not experts at keyword optimization and only tag their videos with a few

related keywords.

With a little thought and brainstorming, you can make your videos ‘findable’.

Today on YouTube, there exists a situation roughly similar to the one mentioned above with

how the search engines were in the 90’s…Amateur videos that are not even trying very hard to

get top rankings for hot keywords are at the top of the results.