So What Does All This Mean For Me As A Marketer / YouTube Traffic

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were you can add html code.

Unlike it’s predecessors, the video from YouTube actually streams nicely from the internet,

even on a wide range of internet connection speeds. Video play starts almost immediately

(unlike other videos which require either complete download, or take up to several minutes to

load) and videos can be paused and rewinded for careful viewing.

So What Does All This Mean For Me As A Marketer.

I’m glad you asked.

While the previous section does not contain any ‘how-to’ information, it is important to

impress upon you a sense of the enormous impact online video has had on both the internet,

and on network television advertising. Online video will probably be the biggest and fastest

growing advertising media for the next few years, so hopefully you’ll be inspired to take

advantage of it.

While the majority of videos are posted by amateurs looking for laughs, notoriety, and 15

minutes of internet fame, a savvy internet marketer will find that this service can be used to

drive traffic to websites, get sales messages to potential buyers, and to market products and

services.

Also, this traffic is relatively inexpensive…Almost free. Online video sites pay for all of the

bandwidth for the videos, and most sites host the videos as long as you want to keep them

up. So once you’ve covered the initial cost of making the video, your investment may pay off

for months or even years without additional fees! (Unlike banner ads which always require

more money to keep the ad running).

In fact, as videos get more views, they tend to increase in popularity due to the ranking

systems of video sites which tend to favor videos with high view counts in their rankings.

Due to the ‘newness’ of this advertising medium, you can gain a sizeable advantage before this

method of promotion becomes competitive.

Take a look at search engine optimization.

When search engine optimization was very new in the mid to late 90’s, one could just add a

keyword title to their webpage, maybe add some keyword meta tags to the HTML code, and

within days, have a page that ranked at the very top of the search engines. (Imagine what a

cake-walk it would be to make money today if that situation existed!)