YouTube Traffic Free Open Book

YouTube Traffic

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© Copyright 2007 by Michael Rasmussen and Jason Tarasi - All Rights Reserved.
www.Res ellRightsBlowout.com
Chapter 1: What Is YouTube.
  
Return to Table Of Contents
 
YouTube is a free online video sharing website where any visitor can upload, watch, and share 
video clips.  The site has several ways to show the popularity and quality of the videos such as 
a 1-5 star rating system, the ability to leave comments, and a running count of how many times 
each video has been viewed. 
 
Chad Hurley, Steve Chen, and Jawed Karim founded YouTube, Inc. on February 14, 2005.  The 
founders were former employees of PayPal, another huge success.  The domain name 
“YouTube.com" was activated on February 15, 2005, with the website launching shortly 
thereafter. 
 
If you are interested to see what the founders look like, you can see a video message from 
Chad and Steve the founders at 
http://www.youtube.com/watch.v=QCVxQ_3Ejkg
.  It is 
interesting to note the relaxed and informal atmosphere of this video, and it tells you a lot 
about what the vision of YouTube is. 
 
In fact, YouTube’s informality and confidence which has led to wonderful success.  Informal, 
almost amateur videos of people clowning around ad-lib (like the founders in the video) are 
part of the major driving force behind YouTube. 
 
In November 2005, just 10 months after its founding, , YouTube received funding from 
Sequoia Capital and the service was officially launched in December 2005.  In the time since, 
YouTube has had a sensational and meteoric rise to very top the entire internet, and is  
currently (as of writing this) in the top 5 most visited sites online. 
 
YouTube Information: 
 
• YouTube went from zero to over 4 million monthly visitors to their site within 3 months 
and is still growing by leaps and bounds. 
 
• The startup company was acquired by Google in October 2006 for $1.65 Billion! (Only 
20 months after the company was started!), thus combining the biggest force in search 
and internet advertising with the biggest force in online video. 
 
• YouTube has changed the entire landscape of TV advertising, and rivals network 
television in viewing. 
  
• In 2006, YouTube won TIME magazine's "Invention of the Year". 
 
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     Main Menu
TubeTraffic - Page 1
Table of Contents
Welcome
Chapter 1: What Is YouTube?
The major advantage of YouTube's technology
One Of The Largest Innovations In Internet History
So What Does All This Mean For Me As A Marketer
The bar for promotion with online video
Chapter 2: Researching YouTube
Chapter 3: What Type Of Videos Work
Chapter 4: Case Studies
Chapter 5: Equipment
Chapter 6: Video Editing Software
Chapter 7: Uploading Videos
Chapter 8: Planning A Video
Chapter 9: Specific Tactics For Marketing
Chapter 10: Conclusion
Other Video Sites
*Resources List


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