Search the page text
When Google searches, it looks at Web page text, TITLE tag text, URL text,
and so on. If you want, you can tell Google to look only at the text in the page
and ignore everything else.
Advanced Search page: Type your search word or phrase into the top Find
Results box, and then select the In the Text of the Page option in the
Occurrences drop-down list box.
Toolbar/home page: Precede the words with allintext:.
Syntax example: allintext: rodent racing returns pages with only the
words rodent and racing in the page text in any order. allintext: “racing
rodent" returns pages with the words in that order.
Search between TITLE tags
You can tell Google to find all the search words in a page’s TITLE tags, which
can sometimes return excellent results.
Advanced Search page: Type your search word or phrase into one of the top
three Find Results boxes, and then select the In the Title of the Page option in
the Occurrences drop-down list box.
Toolbar/home page: Precede the search terms with allintitle.
Syntax example: allintitle: rodent racing returns pages with only
the words rodent and racing in the title in any order. allintitle: “racing
rodent" returns pages with the words in that particular order.
Search between TITLE tags and elsewhere
You can combine a title search with a body search, telling Google to search
for certain words in the TITLE tags and search for other words in the rest of
the page.
Advanced Search page: The Advanced Search page has no tool for this kind
of search.
Toolbar/home page: Add intitle before the words for which you want to
search the TITLE tags. The other words stand alone. Unlike the allintitle:
command, don’t add a space between intitle: and the search word.
BC6
Search Engine Optimization For Dummies, 2nd Edition
