Wordtracker
(continued)
Keyword Universe Page, 81
search report tool, 349
using, generating keywords, 78–80
Web site, 76
World Wide Information Outlet Web
site, 173
WorldPages.com Web site, 230
writing content, 162–163
• X •
Xenu Link Sleuth link checker, 347–348
XML feed, 138
• Y •
Yahoo! Directory. See also Yahoo! search
system
locating specialized directories using,
223, 225–226
1998 version, 212
submitting sites to, 214–218, 219
traffic on, 213
viewing sites in, 28
Web Directories subcategory, 225
versus Yahoo! search system, 11–12
Yahoo! Search Marketing PPC system
how it works, 315–318
Keyword Selector Tool, 32–33, 74–76
listing rules, 327–329
as Tier 1 company, 321
Yahoo! search system. See also Yahoo!
Directory
importance of, 17
size, 10
submitting Web pages to, 198
toolbar, 22
viewing sites in, 27–28
Web Rank, 238
Yahoo! Auctions, 304
Yahoo! Buzz, 349
versus Yahoo! Directory, 11–12
Yahoo! Local Listings, 186–187,193–194
Yahoo! Picks, 263
Yahoo! Search Engine Optimization
Resources category, 337
Yahoo! Search Help area, 335
Yahoo! Store, Yahoo! Shopping, 296–298
Yahoo! Yellow Pages, 230
Yell.com Web site, 230
Yellow Pages sites
benefits of listing with, 229–230
linking to, 231–233
Yellowbook Web site, 230
Yellow.com Web site, 230
YellowPages.com Web site, 230
• Z •
zFeeder aggregator software, 178
zip codes on Web pages, 187, 189, 192
382
Search Engine Optimization For Dummies, 2nd Edition
