|
|
Free Open Book
Search Engine Optimization for Dummies |
|
 optimizing, importance of, 51
placing keywords throughout, 99
Q&A and FAQ areas, 166, 180
relevance scores, 248–249
restructuring, 64
rewriting URLs, 137–138, 333
RSS syndication feeds on, 287–288
search engine reading of, 94–96
spelling and grammar checking, 64
swapping and jacking, 154–155
traffic on, tracking, 353–354
useful, characteristics of, 46–59, 62–63
viewing in search engines, 26–29
visibility, enhancing and
troubleshooting, 29–39, 126–131
Web Rank (Yahoo!), 238
Web servers
choosing, 92
handling of Web pages, 95
Web site URLs. See also help resources
and tools
announcement sites and e-mail
newsletters, 263, 276
blog sites, 181
copyleft content sites, 166, 178–179
e-mail newsletters, 170
Favourite Site Awards, 278
Flash blocking software, 129
free submission sites, 198
Google API, 346
Google sitemaps site, 202
Google spam reporting, 158–159
Google Webmaster sites, 334
Google Zeitgeist, 349–350
government content sources, 172
for handling 404 errors, 64
keyword density analyzers, 353
keyword tools, 74, 76
link checkers, 347–348
link-popularity tools, 266–267
MSN.com, 335
The Open Directory Project, 11, 338
PageRank information, 243
paid-inclusion programs, 204
pay-per-click systems, 321
press release services, 264
press release Web sites, 180
search engine/search bot information
and updates, 334–338
search engine/search bot simulators,
351–352
secondary search systems, 207–208
second-tier directories, 220
shopping directories, 292, 293, 295, 296
site ranking tools, 346
site submission software, 209
sitemap creators, 203
syndication sites and services,
173, 175–178
URL rewriting, 138
U.S. Copyright Office, 358
WayBackMachine, 212
Yahoo! Search Help area, 335
Yellow Pages sites, 230
Web sites. See Web pages and sites
WebCEO site ranking tool, 346
WebCrawler search engine, 18
Web-development teams, limits, 340
Weblogs (blogs)
content from, 166, 181
link building using, 277
Webmaster pages (Google), 202, 334
WebMaster World discussion group, 337
WebPosition site ranking tool,
209, 346–347
WebWorkshop PageRank information
Web site, 243
Word, Microsoft, cleaning tools for, 134
Wordtracker
competitive analysis tool, 84–87
importing keywords from, 80–84
keyword generating tools, 76–78
381
Index
|
Main Menu |
| 500 Juegos Gratis | 500 Giochi Gratis | 500 Jeux Gratuits | 500 Jogos Gratis | 500 Kostenlose Spiele |
