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Free Open Book
Search Engine Optimization for Dummies |
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 ser ver-side inclusion, 284
syndicating utilities, 287
syndication areas, 173
syndication sites and services, 173176
synonyms, in keywords, 7273
T
tab delimited data files, 313
table of contents, 63
tags. See specific tags
Tarant ITs Google Sitemap Generator
Web site, 203
TARGET attribute, 124
target pages, indexing, 144
Teoma. See Ask.com (AskJeeves.com)
search system
text. See also content; keywords, keyword
phrases; links; navigation systems/
structures
adding to frame-definition document,
121122
ALT text, 101103
body text, 108109, 114
DESCRIPTION meta tag, 105106
formatting, 69, 111
versus graphics, 6061, 131, 149
headers, 109110
hiding, 150, 152153
KEYWORDS meta tag, 103104
modifying, 208
NOFRAMES text, 34
proofreading, 64, 163
replacing images with, 3738
replacing, utilities for, 208
and site visibility, 3738, 44, 58,
107108, 121122, 172
special characters, 145
in titles, 2021, 34, 100101
text files, 115, 133, 138, 140
Text Link Ads Web site, 279
TextLinkBrokers.com Web site, 279
text-replacement utilities, 208
theft of content, tools for detecting, 355
third-party tools
merchant sites, 304
sitemap creators, 202203
Tier 1, Tier 2 and Tier 3 pay-per-click
companies, 321322
title case and site visibility, 111
<TITLE> tags
in frame-definition documents, 34, 108
function, 100101
including full address in, 102
instructions for writing, 101
keywords in, 20, 9798
misspelled words in, 72
in PageRank determinations, 240
and site visibility, 3435
Tittel, Ed (HTML For Dummies), 22
toolbars, overview, 2224. See also Alexa
Toolbar; Google Toolbar
topic-sensitive PageRank, 248
Topic-Sensitive PageRank"
(Haveliwala), 222
traffic ranking (Alexa), 222224, 350
traffic, tracking and analysis tools,
353354
tricks and deceptive practices
cloaking, 156, 158159, 206
doorway and information pages,
155156
duplicating pages and sites, 154
effectiveness, 150
hiding and shrinking keywords and
text, 152153
hiding links, 153154
how they work, 149
identifying, 149
keyword hiding, shrinking, 152153
keyword stacking, stuffing, 151152
page swapping, page jacking, 154155
penalties for, 150, 159160
pros and cons, 148
redirects, 156157, 252
unrelated keywords, 154
trusted-feed programs, 156, 206207
379
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