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Free Open Book
Search Engine Optimization for Dummies |
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 software. See also help resources
and tools
(continued)
for site submission and registration,
209210
software directories, 178
for Web design, cautions, 347
source code
of competitors, reading, 7071
for hiding and shrinking keywords,
152153
for invisible navigation systems,
126127
use of by search engines, 20, 174
viewing, 33
source data files, 309. See also datafeed/
data files
SourceForge.net software directory, 178
spamming
blog, 277
DESCRIPTION meta tag, 103
special characters, 145
specialized directories
linking to, 227229
local directories, 226
locating, 222224
value of, 227
Yellow Pages, 229233
spell checking, 64, 163
spiders, defined, 10
split keywords, 73
sponsored link designation, 322
spreadsheet programs
customized datafeed worksheets,
310313
master datafeed worksheet, 305310
trusted feed files, 206207
SSIs (server-side includes) and
processes
adding syndicated content, 174
defined, 94, 95
reading of by searchbots, 96, 126
stacking keywords, 151152
static HTML pages, 135138
static IP number, 188
StreetPrices.com shopping directory, 302
stuffing keywords, 103, 106, 114, 151152
style classes (CSS), 110
submitting and registering Web sites.
See also links
free submissions, 198
Google.com, 198
impact on rankings, 51, 197
importance of links, 195196
landscape logs, 221222
to local directories, 193
MSN.com, 198
multiple submissions, 209, 340
Open Directory Project, 39, 218219,
259, 261
paid-inclusion programs, 204206
registration services, 208209
search directories, 214218
secondary search systems, 207208
second-tier directories, 220221
sitemap approach, 198203
specialized directories, locating,
222224
software programs for, 209210
strategy for, 54
submission process, 51, 197203
syndication directories, 285286
trusted feeds, 206207
Yahoo! Directory, 39, 214218, 219
Yahoo! search system, 198
Yellow Pages, 221
SubmitWolf software, 209
Sullivan, Danny (Search Engine
Watch), 336
summarizing online articles, 163164
swapping Web pages, 154
syndicating, syndicated content
automatic updates, 175
benefiting from, 284285
browser-side inclusion, 283
as link-building strategy, 282283
manual inclusion, 284
registration directories, 285286
RSS feeds for, 176178, 287288
378
Search Engine Optimization For Dummies, 2nd Edition
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