|
|
Free Open Book
Search Engine Optimization for Dummies |
|
 server-side includes (SSIs) and
processes
adding syndicated content, 174
defined, 94, 95
reading of by searchbots, 96, 126
session IDs and dynamic Web sites,
138–140, 341
shadow domains, 250
shopping directories, indexes
AOL Shopping, 303
BizRate, Shopzilla, 300–301
data files for, creating, 305–313
data files for, uploading, 313–314
Froogle, 295–296
Google Catalogs, 293–295
iBuyernet.com, 303
Kelkoo, 303
MSN Shopping, 303
mySimon, 303
NexTag, 300
overview, 291–292
Price Watch, 301–302
PriceGrabber/PrecioMania, 299–300
PriceSCAN, 301–302
registering with, 54
Shop.com, 302
Shopper.com, 303
Shopping.com, 298–299, 300
StreetPrices.com, 302
Yahoo! Store, Yahoo! Shopping, 296–298
Shopping.com shopping directory,
298–299, 300
ShortKeys typing utility, 208
shrinking keywords, 152–153
signatures to e-mail messages, links in,
261, 277
Sim Spider search engine simulator, 352
singular and plural keywords, 73
site design. See designing/creating Web
pages and sites
site promotion. See also pay-per-click
advertising, 278–281
announcement sites, 260, 263
awards, applying for, 278
blogs, 277
content giveaways, 278
e-mail newsletters and discussion
groups, 276–277
Glossarist Web site example, 289
landscape logs, 221–222
press releases, 264
specialized directories, 222–225
Yellow Pages sites, 229–233
site ranking tools, 345–347
site visits, traffic. See also content;
keywords, keyword phrases; link-
building strategies; search engine
optimization
doorway and information pages,
155–156
myths about, 47
tracking and analysis tools, 24, 353–354
sitemaps
benefits of using, 30, 63, 198
Google Sitemap/Sitemap Generator,
199–202
navigation using, 114
third-party sitemap creators, 202–203
Yahoo! sitemap, 202
Sitemaps Pal Web site, 203
slashes in URLs, 92
Small Business Director y (Microsoft), 220
Smith, Bud (Creating Web Pages For
Dummies), 22
software. See also help resources
and tools
automating pay-per-click campaigns,
329–330
link exchanges, 269
link-building, 260, 275–276
link-popularity, link-analysis tools,
266–267
for managing bulletin boards and
blogs, 181
for managing Q&A/FAQ areas, 180
pop-up blocking, 129
RSS aggregators, 178
searchbots, 10
377
Index
|
Main Menu |
| 500 Juegos Gratis | 500 Giochi Gratis | 500 Jeux Gratuits | 500 Jogos Gratis | 500 Kostenlose Spiele |
