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Free Open Book
Search Engine Optimization for Dummies |
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 search engines and indexes. See also
content; directories; keywords,
keyword phrases; links; pay-per-
click; search engine optimization;
submitting and registering Web sites;
tricks and deceptive practices; Web
pages and sites
aging delay, 52
blocking searchbots, 91, 96, 114115
defined, 10
finding updated information about,
334338
frames, 62, 117126
help systems for, 333338
history, 147
how they are used, 1516
how they work, 10, 9496
inclusion tips, 2940, 195196, 238
list of, by importance, 17
meta indexes, 13
metacrawlers, 76
navigation systems, 126131
non-spidered indexes, 12
paid-inclusion programs, 204207
penalties for tricking, 150, 159160,
197, 245, 251
readability, importance of, 53
redirects, 28, 156158, 250
versus search directories, 1314,
210, 211213
search term evaluations, 4346
secondary, 207208
simulators for, 351352
site optimization, programmers
perspective, 2021
URL reading by, 9293
value of, 1415
viewing sites in, 2629
search indexes, 10. See also directories;
search engines and indexes
Search Marketing. See Yahoo! Search
Marketing PPC system
search site, defined, 13
search system, defined, 13
search term(s). See also keywords,
keyword phrases
defined, 13
evaluating effectiveness/competitive-
ness of, 4346
local searches, 188
for locating specialized directories, 224
searchbots
blocking, 91, 96, 114115
problems with cookies, 140, 141, 143
problems with image files, 37, 60
problems with JavaScript,
96, 173174, 252253
problems with navigation
structures, 114
problems with session IDs,
31, 138140, 341
reading of Web page instructions, 96
simulators for, 351352
use of links, 238
SearchEngineBulletin Web site,
32, 52, 92, 333334
search-index companies, 10
search-results pages
adding content using, 166, 179
defined, 13
secondary search systems, submitting
sites to, 207208
second-tier directories, 219220
security settings (Internet Explorer),
128129
SEO. See search engine optimization
SEO Elite
add url" tool, 275
features, 351
link-analysis tool, 272
link-popularity tool, 266267
SEO Help Web site, 355
SEO Reporter site ranking tool, 346
ser vers, Web
choosing, 92
handling of Web pages, 95
376
Search Engine Optimization For Dummies, 2nd Edition
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