Search Engine Optimization for Dummies Free Open Book

Search Engine Optimization for Dummies

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ranking. See also content; keywords,
keyword phrases; links; PageRank
(Google)
bad links and, 343
determinants of, 242–244
highly targeted keyword phrases, 47
how it works, 20
impact of frequent submissions on, 197
myths and mistakes, 339–343
paid-inclusion programs, 204–207
search tails and, 47–49
tools for checking, 345–346
readable pages, importance of, 37, 53.
See also designing/creating Web
pages and sites
reciprocal linking
benefits of, 253, 268
high PageRank links, locating, 271–272
links pages, pros and cons, 269–271
making contact, 269
responding to link requests, 273
three- or four-way links, 272–273
redirects, 28, 156–158, 250
REFRESH meta tag, 21, 144, 157–158
registration ser vices, 208–209. See also
submitting and registering Web sites
rel attribute, 247–248
relevance, of Web pages, measuring,
248–249
restructuring Web sites, 64
results of searches. See also designing/
creating Web pages and sites;
keywords, keyword phrases
for competitors’ sites, 43–46
as content 166, 179
data feeds and sources, 14, 16–19
Google.com, 19–20, 26–27, 92–93
impact of link formatting, 69
Open Director y Project, 29
pay-per-click systems, 13
search systems, overview, 13–14
Yahoo! and MSN search systems, 27–28
Yahoo! search system versus Yahoo!
Directory, 11–12, 28
return on investment (ROI), viewing, 34
reviewing Web sites, 164
REVISIT-AFTER meta tag, 105, 339
rewriting URLs, 137–138, 333
robots (bots), defined, 10. See also
search engines and indexes;
searchbots
ROBOTS meta tag, 105, 115
robots.txt file, 115
RSS Resource (Lockergnome) Web site,
287, 288
RSS syndication feeds
aggregators, 176, 178
creating content for, 287–288
obtaining content from, 176–177
RSS directories, 288
Web sites for, 177–178
• S •
SBC SmartPages Web site, 230
<SCRIPT LANGUAGE> tag, 124, 132,
133, 252, 284
<SCRIPT> tag, 95, 120
scripts. See also ASP scripts; JavaScript;
PHP scripts
defined, 94, 95
disabling scripting, 128–129
search directories. See directories; Open
Directory Project
search engine optimization (SEO). See
also search engines and indexes
defined, 13–14
evaluating sites for, 43–46
importance, 51
keyword selection, 96–99
planning strategy, 53–54
programmers’ perspective, 20–21
tools needed for, 21–24
using professionals for, 41–43
Search Engine Watch Web site, 335–336
Search Engine World
Keyword Density Analyzer, 353
tools Web site, 355
375
Index
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     Main Menu
SEO for Dummies - Page 6
Contents at a Glance
Introduction
Part I: Search Engine Basics
Part II: Building Search-Engine-Friendly Sites
Part III: Adding Your Site to the Indexes and Directories
Part IV: After You've Submitted Your Site
Part V: The Part of Tens
Appendix: Staying out of Copyright Jail
Index
Index - Page 385
Index - Page 386
Index - Page 387
Index - Page 388
Index - Page 389
Index - Page 390
Index - Page 391
Index - Page 392
Index - Page 393
Index - Page 394
Index - Page 395
Index - Page 396
Index - Page 397
Index - Page 398
Index - Page 399
Index - Page 400
Index - Page 401
Index - Page 402
Index - Page 403
Index - Page 404
Index - Page 405
Adss
Bonus Chapter Search Techniques You Should Know


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