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Free Open Book
Search Engine Optimization for Dummies |
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 ranking. See also content; keywords,
keyword phrases; links; PageRank
(Google)
bad links and, 343
determinants of, 242244
highly targeted keyword phrases, 47
how it works, 20
impact of frequent submissions on, 197
myths and mistakes, 339343
paid-inclusion programs, 204207
search tails and, 4749
tools for checking, 345346
readable pages, importance of, 37, 53.
See also designing/creating Web
pages and sites
reciprocal linking
benefits of, 253, 268
high PageRank links, locating, 271272
links pages, pros and cons, 269271
making contact, 269
responding to link requests, 273
three- or four-way links, 272273
redirects, 28, 156158, 250
REFRESH meta tag, 21, 144, 157158
registration ser vices, 208209. See also
submitting and registering Web sites
rel attribute, 247248
relevance, of Web pages, measuring,
248249
restructuring Web sites, 64
results of searches. See also designing/
creating Web pages and sites;
keywords, keyword phrases
for competitors sites, 4346
as content 166, 179
data feeds and sources, 14, 1619
Google.com, 1920, 2627, 9293
impact of link formatting, 69
Open Director y Project, 29
pay-per-click systems, 13
search systems, overview, 1314
Yahoo! and MSN search systems, 2728
Yahoo! search system versus Yahoo!
Directory, 1112, 28
return on investment (ROI), viewing, 34
reviewing Web sites, 164
REVISIT-AFTER meta tag, 105, 339
rewriting URLs, 137138, 333
robots (bots), defined, 10. See also
search engines and indexes;
searchbots
ROBOTS meta tag, 105, 115
robots.txt file, 115
RSS Resource (Lockergnome) Web site,
287, 288
RSS syndication feeds
aggregators, 176, 178
creating content for, 287288
obtaining content from, 176177
RSS directories, 288
Web sites for, 177178
S
SBC SmartPages Web site, 230
<SCRIPT LANGUAGE> tag, 124, 132,
133, 252, 284
<SCRIPT> tag, 95, 120
scripts. See also ASP scripts; JavaScript;
PHP scripts
defined, 94, 95
disabling scripting, 128129
search directories. See directories; Open
Directory Project
search engine optimization (SEO). See
also search engines and indexes
defined, 1314
evaluating sites for, 4346
importance, 51
keyword selection, 9699
planning strategy, 5354
programmers perspective, 2021
tools needed for, 2124
using professionals for, 4143
Search Engine Watch Web site, 335336
Search Engine World
Keyword Density Analyzer, 353
tools Web site, 355
375
Index
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