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Free Open Book
Search Engine Optimization for Dummies |
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 period symbol (.), in URLs, 92, 100
permissions for content. See
copyright law
PHP scripts
for dynamic content, 30–31, 135–136
reading of by browsers, 94, 95
ser ver-side inclusion, 174, 284
Pitts, Natanya (HTML For Dummies), 22
PopUpCop blocking software, 129
portal, defined, 228
position. See PageRank (Google); ranking
position-checking tools, 345–346
PPC. See pay-per-click
PR Leap press release distribution
site, 264
PR Newswire Web site, 180, 264
PR Web press release distribution
site, 264
PrecioMania/PriceGrabber shopping
directories, 299–300, 303
press releases
content from, 166, 179–180
free-distribution ser vices, 264
Press Word press release distribution
site, 264
pressbox press release distribution
site, 238
Price Watch shopping directory, 301–302
PriceGrabber/PrecioMania shopping
directories, 299–300, 303
PriceSCAN shopping directory, 301–302
Pricing Central search engine,
connection with PriceGrabber, 303
Privacy Alert dialog box (Internet
Explorer), 143
privacy settings (Internet Explorer),
142–143
product directories
AOL Shopping, 303
BizRate, Shopzilla, 300–301
data files for, creating, 305–313
data files for, uploading, 313–314
Froogle, 295–296
Google Catalogs, 293–295
iBuyernet.com, 303
Kelkoo, 303
MSN Shopping
mySimon, 303
NexTag, 300
over view, 291–292
Price Watch, 301–302
PriceGrabber/PrecioMania,
299–300, 303
PriceSCAN, 301–302
Shop.com, 302
Shopper.com, 303
Shopping.com, 298–299
StreetPrices.com, 302
Yahoo! Store, Yahoo! Shopping, 296–298
product information, as source of
content, 169
product names, in keywords,
74, 78, 112–114
product reviews, keyword-laden, 164
product URLs, 308–310
programmable keyboards, 208, 309
projects, choosing keywords for
keyword development, 71–77, 344
keyword selection, 87–89, 96–99
using Wordtracker, 77–87
prominence
defined, 97–98
for name and address, 192
promotions, link-building, 239
proofreading, 64, 163
publicity, offline, 278
purchasing ranking, 342
Purple Pages Web site, 173
• Q •
Q&A (Question and Answer) areas,
166, 180
quotation marks (“") and search
results, 44
• R •
rank leak, 247–248
374
Search Engine Optimization For Dummies, 2nd Edition
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