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Free Open Book
Search Engine Optimization for Dummies |
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 metacrawlers, defined, 76
Microsoft Excel. See spreadsheet
programs
Microsoft Small Business Directory, 220
Microsoft Word, copying and pasting
from, 134
mirror pages and sites, 154
misspelled words as keywords, 71–72
mistakes, common, 340–342, 343
mod-rewrite tool, 137–138, 334
mouseover events, 127, 132, 157
MSN.com search system
feedback site, 159
importance and use, 16–17
MSN AdCenter, 320–321
MSN Local Search, 186–187
MSN Search and Win, 18
MSN Shopping, 303
MSNbot search engine tips, 335
submitting Web pages to, 198
toolbar, 22
viewing sites in, 27–28
multimedia, 59–60
multiple submissions, 209, 340
mySimon (CNET) shopping directory, 303
myths about search engines,
57, 339–340, 342–344
MyWay.com search engine, 16, 17
• N •
National Technical Information System
(NTIS) documents, 171
natural searches, 13, 54
navigation systems/structures. See
also links
cookie-based, 140–143
directories for, 100
document.write containers, 132–133
framed pages, 34, 118, 123–126
Google search engine, 28
invisible, 30, 38, 96, 108
navigation bars, 63
navigation links text, 63, 111, 123
and site usability, 62–63
sitemap pages, 30, 63
table of content and index pages, 63
text links, 63
visible, tips for creating, 114, 126–131
neighborhoods, linked, 249, 251, 256
Netscape.com search engine, 16, 17
news bureaus, 180, 264
newsgroups, Google, 336
newsletters, e-mail
announcing/promoting sites, 263, 276
content from, 165, 169–171
generating links, 260
NexTag shopping directory, 300
<NOFRAMES> tag
enhancing visibility using, 121–122
in frame-definition document, 34
hiding text, links in, 152, 154
noindex directive, 115
non-spidered indexes, 12
Northern Light search system, 18
<NOSCRIPT> tag, hiding text in, 107, 153
NTIS (National Technical Information
Service) documents, 171
• O •
OCRing (Optical Character Recognition
scanning) by Google, 293
onclick event handler, 127, 252
OneWay TextLinks Web site, 279
online articles, adding content using,
163–164
online awards, 278
online conversion rate, 297, 325–326, 344
onMouseOut event handler, 127–128
onMouseOver event handler, 127
open content, 178–179
Open Content List web site, 178
Open Directory Project
content provider resources, 173, 176
context-sensitive or topic-sensitive
rankings, 248
directory listings, 223–224, 226
feeds from, 12, 17–18, 208, 220, 223–224
importance, 11, 214
372
Search Engine Optimization For Dummies, 2nd Edition
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