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Free Open Book
Search Engine Optimization for Dummies |
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 link farms, 250–251
link hubs, 249–250
link popularity, 238
links pages, pros and cons, 269–271
long-text links, 63
in navigation structures, 63, 114
from Open Director y Project,
214, 219, 224
in pages with frames, 34, 118
for paid-inclusion ser vices, 204–205
and ranking, 54, 56–57, 174, 227,
239–243, 247
reciprocal linking, 268–273
and relevance calculations, 248–249
rules for, 256
from secondary directories, 219–220
and site indexing, 51–52, 111–112, 179,
196, 198, 214
and site visibility, 30, 39–40, 255
in sitemaps, 63
from specialized directories, 223
valuable, recognizing, 253
valueless/unreadable, recognizing,
250–253
visibility problems, 30–31
Yahoo! Directory versus the Open
Directory Project, 219
Yellow Pages sites, 230
Links4Trade Web site, 252–253, 276
LinksManager Web site, 276
LinkSurvey link analysis software, 267
listing sites, troubleshooting overview,
29–31
local directories, 226. See also Yellow
Pages sites
local searches
adding location names, 191–192
how it works, 187–188
importance of geo-targeting, 185–186
IP numbers, 188–191
partner sites, 188
registering for, 192–194
search terms, 188
Lockergnome RSS Resource Web site,
287, 288
log-analysis tools, 92
logos, links to, 258
long link text, 63
Lycos search system, 18
Lynx search engine simulator, 352
• M •
Macromedia Flash. See Flash
(Macromedia) animations
Mamma.com search engine, 18
manual insertion/inclusion
techniques, 174
manufacturers
content from, 162, 165, 169
link-building using, 259, 262
in shopping directory files, 306–307
<MAP> tag, 144
MapQuest links, 287
maps
image maps, 134, 144–145
sitemaps, 30, 63, 114, 198–203
marketing pages, 155
Marketleap Web site, 266
merchant sites, third-party, 304
merged keywords, 73
message boards, adding to Web sites,
166, 180–181
message signatures, e-mail, links in,
261, 277
meta indexes, 13
meta tags. See also DESCRIPTION meta
tag; KEYWORDS meta tag
CLASSIFICATION, 339
Google-specific, 105
overdependence on, 339
REFRESH, 21, 144, 157–158
REVISIT-AFTER, 105, 339
ROBOTS 105, 115
MetaCrawler search engine, 18, 76,
77, 303
371
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