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Free Open Book
Search Engine Optimization for Dummies |
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 link popularity
and browser-side inclusion, 283
components, 238
measurement tools and software,
266267, 337
and ranking, 162, 252
and URL content, 259
Link Sleuth (Xenu) link checker, 347348
<LINK> tag, 134
Link to Us page, 258, 281
LinkAlarm link checker, 347
link-analysis tools, 266267, 351
link-building strategies
advertising, 27879
announcement sites and e-mail
newsletters, 263, 276
asking for links, 240241, 259, 267268
awards, applying for, 278
blogs, 277
buying links, 279281
content giveaways, 278
content syndication, 282288
discussion group message
signatures, 277
e-mail signatures, 276
featured client approach, 259, 262263
geo-targeting, 185186
how it works, 256, 289
keyword approach, 255
labor intensive nature of, 288
Link to Us page, 258, 281
link-building software and sites,
275276
link-exchanges, 260, 265, 269271, 276
linking to business/professional
association sites, 258, 262
linking to clients sites, 262
linking to employee sites, 259, 26162
linking to friends/family sites, 259, 261
linking to sites that link to competitors,
265267
local searches, 186194
manufacturer/supplier sites, 259
newsletters, e-mail, 276
offline publicity, 278
on-site promotions, 265
over view, 259260
press releases, 264
reciprocal linking, 253, 268273
registering with search directories, 259
software programs and online services,
275276
specialized directories, 222224
syndicating content, 282283
third-party merchant sites, 304
Linking Matters Web site, 279
LinkPartners Web site, 276
LinkPopularity service, 266267
links. See also JavaScript; keywords,
keyword phrases; link-building
strategies; PageRank (Google)
backlinks, 239, 247
bad links and rank, 343
bolding, 44
bottom-of-page links, 114, 153
broken, 64, 213, 347
checking, tools for, 259, 347348
crumb trails, 141
dangling pages, 62, 111
in datafeed files, 308310
dead links, 136
hiding, 153154
hubs, 249250
importance of, 5152, 54, 196, 238, 257
incoming, 46, 51, 59, 204, 250252,
256, 273
function, 111112
hiding, 153154
from high-rank pages, 227
in image maps, 144145
in images, 134
internal versus outgoing, 247
keywords in, 21, 3839, 68, 112,
253255, 258
370
Search Engine Optimization For Dummies, 2nd Edition
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