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Free Open Book
Search Engine Optimization for Dummies |
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 JavaScript
disabling, 128130
external, 132
HTML navigation with, 114
redirects using, 157, 252
running, 95
for syndicated content, 173175, 284
visibility problems, 30, 96, 126128,
252253
.js (JavaScript) files, 30, 132
jTFlashManager blocking software, 129
K
Katz, Rick (High PR Link Club), 272
Kelkoo shopping directory, 303
Kent, Peter (Pay Per Click Search Engine
Marketing For Dummies), 192, 315
Keyword Density Analyzer (Search
Engine Worlds), 353
Keyword Effectiveness Index (KEI)
analysis (Wordtracker), 86
Keyword Selector Tool (Yahoo!),
3233, 7476
KeywordDensity.com Web site, 353
keywords, keyword phrases. See also
links; ranking
in ALT attribute, 105106, 112, 152,
255, 258
ambiguous, 8788
analysis tools, 7487
combining terms, 89
company and product names as,
74, 112114
for content searches, 168, 181
density, 98
in DESCRIPTION meta tag,
9798, 102103
distributing throughout site, 98
finding content using, 168
in frame-definition documents, 121122
geo-specific terms, 74
hiding, shrinking, 152153
highly targeted phrases, 47
hyphens in, 7374
importance of, 32, 50, 6869
keyword analysis, 3233, 3839,
7174, 8789, 341
keyword density, 98, 353
keyword reports, 346
in link text, 3839, 253255, 258
misspelled words as, 7172
in navigation structure, 114
in <NOFRAMES> tag, 122, 152
optimizing pages for, 97
overly broad terms, 8889
prominence checks, 9798
search tails, 4749
selecting, 8789, 9699
singulars and plurals, 73
split or merged words, 73
stacking, stuffing, 151152
synonyms, 7273
in <TITLE> tags, 20, 9798
tools for finding, 7487
unrelated, 154
in Web site content, 163164
KEYWORDS meta tag
competitors names in, 112113
Flash animations and, 107
misuse, overdependence on, 147, 154
trusted feeds, 206
well-constructed, example, 103104
Wordtracker searches of, 77, 81, 83
L
landscape logs, 221222
layers, hidden, placing text in, 152
leaking PageRank, 247248
Librar y of Congress
copyright procedures, 167
Web site, 172
link farms
dangers of linking to, 343
defined, 250
link hubs, 249
369
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