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Free Open Book
Search Engine Optimization for Dummies |
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 hidden fields and layers, text in, 152–153
High PR Link Club Web site, 272
highly targeted keyword phrases, 47
high-PageRank links, 271–272
HighRankings.com Web site, 337
hit logs (access logs), 70, 88, 92
hosted-content ser vices, 175, 283
hosting company, choosing, 92
hostname, 191
HotBot search engine, 18
hotspots, 61, 144
HTML For Dummies (Tittel and Pitts), 22
HTML (HyperText Markup Language).
See also designing/creating Web
pages and sites
control over, on Web sites, 92
external CSS files, 133–134
external JavaScript files, 132–133
for frames, 119–126
image maps, 144–145
importance of knowing, 22, 33, 91
parameters in, 31
and site visibility, 34–37
special character codes, 145
static versus dynamic pages, 137
Word-cleaning tool, 134
hubs, link, 249
hyphenated words
in domain names, 92
as keywords, 73–74
• I •
iBuyernet.com, 303
IdeaMarketers.com Web site, 173
<iframe> tag (iframes)
links in, 125–126
for syndicated content, 173–174
IHelpYouServices.com Web site, 337
image maps, 134, 144–145
images and graphics
design programs, cautions, 107–108
embedding text in, 107–108
including on Web pages, 105–107
linking to, 255, 258
replacing with text, 37, 60
<IMG> tag, ALT attribute, 105–106, 258
INCLUDE command, 284
incoming links. See also link-building
strategies
defined, 51
number of, and site optimization, 46, 59
reciprocal linking, 273
and site visibility, 204
using tricks to boost, 250–252
value, 256
index pages, 63
indexes. See search engines and indexes;
submitting and registering Web sites
ineedhits.com site submission
system, 209
information pages versus doorway
pages, 155–156
InfoSpace Web site, 209, 230, 320, 321
Inktomi search system, 205
interactive Web sites, 138–139. See also
dynamic Web pages
Internet Explorer
cookie settings, 142–143
iframes, 125–126, 173–174
turning off scripting and Java, 128–130
Internet protocol (IP) number
and local searches, 188–191
and site ranking tools, 346
Internet service providers (ISPs),
192, 346
invisible sites, troubleshooting, 29–31
IP2Location Web site, 189
italicizing keywords and text,
38, 69, 111, 169, 240
• J •
jacking Web pages, 153–155
Java applets
disabling, 128
for syndicated content, 173–174
and visibility problems, 126
368
Search Engine Optimization For Dummies, 2nd Edition
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