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Free Open Book
Search Engine Optimization for Dummies |
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 frames support, 119
Froogle, 295296
Google API, 346
Google Catalogs, 293295
Google Director y, 214, 223, 272
Google Local Search, 186187, 193
Google Sandbox, 52
Google Zeitgeist analysis tool, 349350
Googlebot, 40, 105, 158, 283
help, customer service, 160
identifying competitors, 264
importance and use, 1011, 16, 17, 19
Information for Webmasters FAQ, 334
interpretation of URLs by, 9293
locating specialized directories
using, 223
penalties for deceptive practices,
150, 159160, 251
search syntax, 2728, 93, 271
spam reporting, 158159
submitting Web pages to, 198
viewing cached pages/indexed sites,
2627
Webmaster Guidelines, 334
Google Sitemap Protocol/Sitemap
Generator program, 199202, 203
Google Toolbar
features, 2224, 348349
viewing backward links, 265, 271
viewing indexed sites and pages,
2628, 137
viewing page ranks, 239240, 244247
GoToast PPC management software, 330
government documents
copyright protection, 167, 359
using content from, 165, 171172
Government Printing Office Web site, 172
grammar checking, 64, 163
graphics. See images and graphics
GSiteCrawler Web site, 203
guest book pages, 281
H
<H> tags (heading text)
versus Cascading Style Sheets, 109110
formatting tips, 111, 192
keywords in, 38, 169
use of by search engines, 69
Half.com retail site, 304
Haveliwala, Taher (Topic-Sensitive
PageRank"), 248
heading text, 109110
help resources and tools. See also Web
site URLs
for access log analysis, 92
Alexa Toolbar, 350
announcement sites and
newsletters, 263
DMOZ forum, 218
Google help, 160
Google Toolbar, 348349
Google Zeitgeist, 349350
IHelpYouSer vices.com forums, 337
keyword analysis, 3233, 7487, 341
link checkers, 347348
link-analysis tools, 266267, 351
link-building software and sites,
275276
link-buying services, 279281
PPC campaign automation, 330
press release sites/newswires, 264
RSS directories, 288
search engine optimization sites, 355
search engine position checkers,
210, 345347
search engine updates and information,
333338
search engine/searchbot simulators,
351352
sitemap creators, third-party, 203
site rank checkers, 345346
traffic-analysis tools, 353354
Web site analysis, 3439
367
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