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Free Open Book
Search Engine Optimization for Dummies |
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 F
fair use provisions, 164, 360
FAQ (Frequently Asked Questions) and
Q&A areas, adding content using,
166, 180
Favourite Site Awards Web site, 278
FBI Electronic Reading Room Web
site, 172
FedWorld Web site, 172
feed programs, trusted, 156, 206207
FFA (Free For All) link pages
avoiding, 281
dangers of linking to, 343
fields, hidden, placing text in, 152
file names, keywords in, 100101
FindWhat pay-per-click system, 321
first-level domains, 93
fixed fee pay-per-click systems, 292, 296
Flash (Macromedia) animations
disabling, 129
and site usability, 5960
and site visibility, 37, 106107, 161
and Web page clutter, 131, 133
Flash-based navigation systems, 127
font color, hiding text using, 152
formatting
datafeed files, 307308
text, 111
forums, adding content using,
166, 180181, 260
for warded pages, 143144
for warding services for domains, 94
404 error page, 64
frames
avoiding, 62, 118119
declining popularity, 117118
frame-definition document, 121122
HTML for, 119121
iframes, 125126
navigation structure, 123124
opening pages in framesets, 124125
Free For All (FFA) link pages
avoiding, 281
dangers of linking to, 343
free shopping directories, 292
Free-Press-Release.com Web site, 264
FreeSticky.com Web site, 173
Frequently Asked Questions (FAQ) and
Q&A areas, setting up on Web sites,
166, 180
freshmeat software directory, 178
Froogle product directory (Google),
295296
G
gateway pages, 155
George Petrovs Google Generator Web
site, 203
geo-specific keywords, 74
geo-targeting, geo-targeted pages
increasing importance of, 185186
IP addresses, 188191
partner sites, 188
search terms, 188
Gigablast search system, 207
Glossarist Web site and effective site
promotion, 289
GoArticles.com Web site, 173
Google Analytics, 354
Google newsgroups, 336
Google search system. See also Google
Toolbar; links; PageRank (Google)
add url" term, 273275
AdSense.com, 319
AdWords, 315318, 321, 327329
Application Programming Interface for
site ranking queries, 346
automatic caching, 105
Blingo, 18
Blogger.com, 181
cloaking policy, 158159
finding updated information about, 334
366
Search Engine Optimization For Dummies, 2nd Edition
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