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Free Open Book
Search Engine Optimization for Dummies |
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 naming files, 99–100
navigation structures, 114, 126–131
readable pages, 37, 53
redirects, 28, 156–158, 250
restructuring, 64
session IDs in URLs, 138–140
simplicity, 60–61
special characters, 145
text formatting, 111
<TITLE> tags, 34–35, 100–101
using company and product names,
112–114
development teams, limits, 340
DexOnline Web site, 230, 233
“Did You Mean" pages, 72
directories. See also Open Director y
Project; search engines and indexes;
submitting and registering Web sites;
Yahoo! Director y
categorization systems, 213
defined, 11
hand-built, 213
importance of, 213–214
linking to, 227–229
local directories, 226
versus search engines, 11–12, 211–213
second-tier, 220–221
specialized, 222–226
uses for, 227
Yellow Pages, 229–233
directory structure for Web sites, 100
discussion groups
announcing/promoting sites, 277
IHelpYouServices.com, 337
message signatures, 277
WebMaster World, 337
document.write containers, 132–133
DogPile search engine, 16, 17
domain name, selecting, 92–94
domain-forwarding services, 94
domains, shadow, 250
donated content, 167, 359–360
doorway pages versus information
pages, 155–156
DoubleClick Web site, redirected links,
251–252
duplication of site, detecting, 355
Dynamic Submission software, 209, 210
dynamic Web pages
enhancing visibility, 137–138
how they work, 134–135
parameter-free URLs, 136–137
trusted feeds, 138
visibility problems, 30–31, 135–136
• E •
EarthLink.com search site, 13, 17
eBay retail site, 304
e-commerce sites, 137, 304, 326. See
also pay-per-click; shopping
directories, indexes
e-mail newsletters
announcing/promoting sites, 263, 276
content from, 165, 169–171
generating links, 260
e-mail signatures, 261, 277
empty Web pages, dangers, 343
Enhance Interactive pay-per-click
system, 321
ePilot pay-per-click system, 321
Espotting Media pay-per-click system, 321
event handlers in links, 127, 131, 252–253
eWorldWire press release distribution
site, 264
ExactSeek search system, 207
Excel (Microsoft). See spreadsheet
programs
external files
for cascading style sheets, 133–134
for JavaScripts, 132
EZineArticles.com Web site, 173
365
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