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Free Open Book
Search Engine Optimization for Dummies |
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 contextual (content match) ads, 318
conversion rate, online, 297, 325–326, 344
cookie-based navigation, 140–143
copy and paste
from Microsoft Word, cautions, 134
product URLs, 308
for search results, 179
for syndicated content, 174–175
Worktracker keywords, 84
copyleft material, 162, 166, 178–179
copyright law
copyright infringement, 166–168, 357
fair use provisions, 164, 360
and Google automatic caching, 105
syndicated content, 285
unprotected material, 167–168, 357–360
Copyscape thief-catching tool, 355
Creating Web Pages For Dummies (Smith
and Bebak), 22
Creative Commons copyleft Web
site, 178
crumb trails, 141
CSS (Cascading Style Sheets)
external files for, 133–134
versus <H> tags, 109–110
visibility problems, 149
cuteness, avoiding, 61–62
• D •
dangling pages, 62, 111, 242
dash/hyphen (-) symbol
hyphenated words, 73
in keywords, 100
in searches, 92–93
database parameters in URL paths, 341
databased pages. See dynamic Web pages
datafeed/data files
customized worksheets, 310–313
data needed for, 306–307
file format, 313–314
formatting, 307–308
need for, 305–306
product URLs, 308–310
spreadsheet file, 308
uploading, 314
deceptive practices. See tricks and
deceptive practices
delimited data files, 305, 313
Delorie search engine simulator, 352
density of keywords, 98
DESCRIPTION meta tag
how to use, 102–103
keywords in, 97–98
and site visibility, 34–36
design teams and SEO, 41–43
designing/creating Web pages and sites.
See also content; keywords, keyword
phrases; links; text
animations, 37, 60, 106–107
blocking searchbots, 96, 114–115
Cascading Style Sheets versus <H> tags,
109–110, 121, 133–134
code, cleaning up, 132–133
cookies, 140–143
criteria for, over view, 58–64
cutting and pasting from Microsoft
Word, 134
decluttering, 131–132
DESCRIPTION meta tag, 97–98, 102–103
directory structure, 100
dynamic Web pages, 134–138
external JavaScript files, 132
forwarded pages, 143–144
frames, 33–34, 117–126
headers, 109–110
image maps, 134, 144–145
images and graphics, 37, 60, 105–108
including search engine tricks, 149
links, 111–112
meta tags, 104–105
multimedia, 59–60
364
Search Engine Optimization For Dummies, 2nd Edition
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