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Free Open Book
Search Engine Optimization for Dummies |
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 BusinessWeek Online directory, 220
buttons, linking to, 255
buying links, 279281. See also
pay-per-click
C
cached pages, viewing in Google, 2627
campaigns, marketing. See advertising;
pay-per-click
Cascading Style Sheets (CSS)
external files for, 133134
versus <H> tags, 109110
visibility problems, 149
Catalogs (Google), 293294
characters, special, 145
chunking articles, 168, 175
CIA Electronic Reading Room Web
site, 172
CLASSIFICATION meta tag, 339
cleverness, avoiding, 6061
click (click-through) rate, 317
click here" links
keywords in, 112,125
pros and cons, 28, 3839, 255
value of, 255
click price, defined, 326
clicks, valuing, 324327
ClickTracks traffic-analysis tool, 354
Click2newsites press release service, 264
client-side inclusion, 174, 283
cloaking
browsers, 158
defined, 140
Google policy on, 158159
how it works, 155156, 209
cluttered Web sites, 131132
Coffee Cup Google Sitemapper Web
site, 203
COLOR attribute, 110, 152
.com domains, 9394
company names in keywords, 74
competitive search terms, identifying,
4346
competitors
analyzing keywords used by,
7071, 8486
links to, locating, 265267
using names of in keywords, 74
content. See also ranking; text
article summaries, 163164
articles, chunking, 168
attributing, 169, 170, 224, 285
and copyright infringement, 166168
creating, shortcuts for, 163
donated, 167, 359360
finding and using keywords, 168
in frame-definition document, 34, 121
frequently asked questions (FAQs),
166, 180
giving away, donating, 278
government sources, 171172, 359
hiring writer, 164165
importance of, 50, 54, 5859, 161162
message boards, 166, 180181
online article summaries, 163164
open content, copyleft, 166, 168,
178179
other peoples, sources for, 165166
press releases, 166, 179180
product information, 165, 169
product reviews, 164
proofreading, 64, 163
RSS feeds, 176178, 287288
search-results pages, 166, 179
syndicating your own, 165, 282288
syndication sites and services,
165166, 172175
theft of, detection tool, 355
Web site reviews, 164
from Web sites and e-mail newsletters,
165, 169171
writing your own, 162163
context-sensitive PageRank, 248
363
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