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Free Open Book
Search Engine Optimization for Dummies |
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 AOL.com search system
AOL Shopping, 303
feeds to, 17
use of, 16
applets. See Java applets
Application Programming Interface (API)
for site ranking queries (Google), 346
Article Dashboard Web site, 173
article summaries, keyword-laden,
163–164
Ask.com (AskJeeves.com) search system
Ask Local, 186–187, 193
connection with PriceGrabber, 303
FAQ, 335
getting sites into, 198
importance and use, 16–18
sponsored links, 321
as Tier 2 company, 321
toolbar, 22
ASP scripts
reading of by browsers, 94, 95, 135
for server-side inclusion, 284
Atomz Express Search utility, 287
attributing content, 169, 170, 224, 285
auction sites, 304
AuditMyPC.com Sitemap Builder Web
site, 203
automatic updates (syndicated
content), 175
awards, online, 278
• B •
Back button and JavaScript, 128, 338
backlinks, 239, 247, 287
Backward Links command (Google
Toolbar), 265, 271
Baldwin, Micah (technical editor)
on frames, 117
on tricks, 150
banned Web sites, 160
banners, linking to, 255
BBS (Bulletin Board System), adding to
Web site, 166, 180–181
Bebak, Arthur (Creating Web Pages For
Dummies), 22
BellSouth RealPages.com Web site, 230
bidding systems (pay-per-click), 292,
316–318. See also pay-per-click
BizRate, Shopzilla shopping directory,
300–301
Blingo.com Web site, 18
blocking searchbots, 96, 114–115
Blogger.com (Google), 181
blogs (Weblogs)
content from, 166, 181
link building using, 277
bolding, 111
bots (robots), defined, 10. See also
search engines and indexes;
searchbots
bottom-of-page links, 114, 153
Brin, Sergey (Google founder)
The Anatomy of a Large-Scale
Hypertextual Web Search Engine, 254
PageRank algorithm, 240, 241
The PageRank Citation Ranking:
Bringing Order to the Web, 243
broken links, tools for checking, 347–348
browsers
cloaking, 158
forwarding, cautions, 94
frames with, 34, 62, 118
<H> tags, 110
how they work, 94–96, 126
locating specialized directories, 225
<NO SCRIPT> tags, 153
versus searchbots, 96
browser-side inclusion (syndicated
content), 174, 283
bulleted lists, keywords in, 38, 69, 240
Bulletin Board System (BBS), adding to
Web site, 166, 180–181
Business.com directory, 220
362
Search Engine Optimization For Dummies, 2nd Edition
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