|
|
Free Open Book
Search Engine Optimization for Dummies |
|
 • Symbols and
Numerics •
- (dash/hyphen) symbol, 28
hyphenated words, 73
in keywords, 100
in searches, 92–93
. (period) symbol, in URLs, 92, 100
“" (quotation marks) and search
results, 44
404 error page, 64
• A •
<A> tag, 128, 252, 254, 285. See also links
access logs (hit logs), 70, 88, 92
AdBrite Web site, 280
AdCenter (MSN.com), 320–321
“add url" term (Google), 273–275
Adobe Acrobat PDF files
adding to Web pages, 169
converting to HTML pages, 171–172
AdPro site submission system, 209
AdSense.com (Google), 319
Advanced Privacy Settings dialog box
(Internet Explorer), 142–143
advertising pages, 155
advertising, publicizing Web sites. See
also link-building strategies; pay-
per-click
contextual (content match) ads, 218
placements, 13, 228, 316–317
pros and cons, 278–279, 292–293
Yellow Pages sites for, 232
AdWords (Google)
how it works, 315–318
listing rules, 327–329
placement position, 317
as Tier 1 company, 321
affiliate pages, 155
aggregators (RSS), 176, 178
aging delay, 52
Alexa Toolbar. See also Amazon.com
Web site
features, 19, 24, 350
identifying competitors, 266
in landscape logs, 222
Yellow Pages traffic ranks, 230
allinurl command (Google), 93
ALT attribute
with <IMG> tag, 105–106, 238, 285
linking using, 258
overloading, 112, 152
weighting of text in, 255, 258
Amazon.com Web site. See also Alexa
Toolbar
AdSense placements, 319
Amazon Auctions, 304
Amazon Marketplace, 304
A9 search engine, 19
success of, 56
zShops, 304
analysis tools. See help resources and
tools
The Anatomy of a Large-Scale Hypertex-
tual Web Search Engine (Brin and
Page), 254
anchor text, 254
animations, Flash
disabling, 129
and site usability, 59–60
and site visibility, 37, 106–107, 161
and Web page clutter, 131, 133
announcement sites and newsletters,
263, 276
Index
|
Main Menu |
| 500 Juegos Gratis | 500 Giochi Gratis | 500 Jeux Gratuits | 500 Jogos Gratis | 500 Kostenlose Spiele |
