Search Engine Optimization for Dummies Free Open Book

Search Engine Optimization for Dummies

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Before I move on, a word of warning: Be careful before you take something
you think is old enough to be out of copyright. Make sure you’re using a copy
of the original, not a modified version, because those modifications may be
protected! You can freely copy and use Charles Dickens’ Great Expectations,
but if someone has taken the original, edited it, and added notes, you can’t
use that. Nor can you use a version that has been translated in recent years,
because the translation will be copyrighted.
If the Guvmint Created It,
You Can Use It
This is a good example of your tax dollars at work. The U.S. government
spends many millions of dollars creating content. This content is not copy-
right protected. Thus you can take the full text of a government report and
publish it on your Web site. Yep, that’s right. As amazing as it may seem, you
can take, for instance, all the tax forms and instructions you want, or videos
created by the EPA, and post them on your site.
However, some rare exceptions exist. A government department may hold
donated materials that were originally copyright protected, and continue
to hold the copyright. It may commission a private individual or company
to create a work or publish the work under another arrangement, and that
person or company may hold the copyright. And works created by the
National Technical Information Service or the United States Postal Service
may be copyright protected.
If It’s “Donated," You Can Use It
Sometimes people simply give away their work — they “donate" it in one of
two ways. In some cases, a work may be given to the public domain, which
means the author relinquishes all rights to the work. In other cases, the
author may simply allow the use of the work, but retain copyright. For
instance, sometimes you see statements such as the one on the copyright
chart at www.unc.edu/~unclng/public-d.htm:
Chart may be freely duplicated or linked to for nonprofit purposes. No
permission needed. Please include Web address on all reproductions of
chart so recipients know where to find any updates.
359
Appendix: Staying Out of Copyright Jail
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     Main Menu
SEO for Dummies - Page 6
Contents at a Glance
Introduction
Part I: Search Engine Basics
Part II: Building Search-Engine-Friendly Sites
Part III: Adding Your Site to the Indexes and Directories
Part IV: After You've Submitted Your Site
Part V: The Part of Tens
Appendix: Staying out of Copyright Jail
If the Guvmint Created It, You Can Use It
If It's Donated, You Can Use It
It's Only Fair
Index
Bonus Chapter Search Techniques You Should Know


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