Chapter 18
Ten-Plus Ways to Stay Updated
In This Chapter
Staying updated with search engine technology
Finding detailed information for particular projects
Getting information directly from the search engines
Finding people to help you
T
he naysayers said it couldn’t be done, that a book about search engine
optimization couldn’t be written because the technology is changing so
quickly. That’s not entirely true — the basics really don’t change, such as cre-
ating pages that the search engines can read, picking good keywords, getting
lots of links into your site, and so on.
But some details do change. Which are the most important search engines.
What tricks are the search engines really clamping down on. Why did your
site suddenly drop out of Google (as many thousands did in the fall/winter of
2003, and on various occasions since).
You may also need more detailed information than I can provide in this book.
Perhaps you have a problem with dynamic pages, and you need to know the
details of URL rewriting for a particular Web server, for instance. You need to
know where to go to find more information. In this chapter, I provide you with
resources that you can use to keep up-to-date and track down the details.
Let Me Help Some More
Visit my Web site at www.SearchEngineBulletin.com. I point you to
important resources, provide links to all the Web pages listed in this book (so
you can just click instead of typing them), and provide important updates.
