In this part . . .
A
fter you’ve got the basics of search engine optimiza-
tion under your belt, this final part of the book gives
you one last push in the right direction.
I talk about a number of myths and mistakes that are
common in the search engine business. (No, most Web
designers do not understand search engines, no matter
what they say; and yes, you should start thinking about
search engines before you build your site.)
This part also points you in the direction of some great
information resources, places where you can find out
more about search engine optimization or get info on a
particular search engine technique. I also tell you about
useful tools to help you in your endeavors, from programs
that help you analyze the traffic coming to your Web site,
to link checkers and search-rank tools.
