Chapter 14
Using Link Popularity
to Boost Your Position
In This Chapter
Understanding how search engines calculate value
Building Web site hubs
Identifying links that aren’t links
Using keywords in links
T
housands of site owners have experienced the frustration of not being
able to get search engines to index their sites. You build a Web site, you
do your best to optimize it for the search engines, you register in the search
engines, and then nothing much happens. Little or no traffic turns up at your
site, your pages don’t rank well in the search engines, and in some cases, you
can’t even find your pages in the search engines. What’s going on.
Here’s the opposite scenario: You have an existing site and find a few other
sites to link to it. You make no changes to the pages themselves, yet all of a
sudden you notice your pages jump up in the search engines.
There’s a lot of confusion about links and their relationship to Web sites.
Most site owners don’t even realize that links have a bearing on their search
engine positions. Surely all you need to do is register your page in a search
engine and it will be indexed, right. Maybe, maybe not. This chapter takes
the confusion out of links by showing you the ways they can help, and the
things you need to know to make them work.
