Chapter 13
Buried Treasure — More Great
Places to Submit Your Site
In This Chapter
Keeping track of what you find online
Searching for specialized directories
Browsing for specialized directories
Getting listed in the Yellow Pages Web sites
I
n Chapters 11 and 12, you find out about the places where you can register
your site — the major search systems such as Google and the Open
Directory Project, and secondary systems such as ExactSeek (www.exact
seek.com) and Business.com (www.business.com). Some of the sites
you find out about in this chapter are more important than the secondary
systems and, in some cases, even more important than the major search
systems. That’s right: Some companies do more business from the sites I
discuss in this chapter than from the major search engines.
Don’t forget the Yellow Pages sites, which handle billions of searches each
year. Although most businesses probably won’t want to pay for an ad on a
Yellow Pages site (if you have a business phone line, you’ve already got a free
listing), many businesses use these search systems very profitably. In gen-
eral, if you’ve found the paper Yellow Pages to be worthwhile, you may find
online Yellow Pages useful, too. And in fact, if you’re buying a Yellow Pages
ad, your sales rep is probably trying to upsell you on Internet features these
days, such as links to your Web site and additional information posted about
your business on the Yellow Page search site.
Keeping a Landscape Log
I recommend keeping track of what you discover during your online research.
You’ll come across small directories related to your area of business, news-
groups, Web-based forums, mailing-list discussion groups, private sites
