Chapter 6
Creating Pages That Search
Engines Love
In This Chapter
Getting your site read
Knowing what search engines see
Creating Web pages
Blocking searchbots
I
n this chapter, you find out how to create Web pages that search engines
really like — pages that can be read and indexed and that put your best
foot forward. Before you begin creating pages, I recommend that you read
not only this chapter but also Chapter 7 to find out how to avoid things that
search engines hate. There are a lot of ways to make a Web site work, and
ways to break it, too. Before you get started creating your pages, you should
be aware of the problems you may face and what you can do to avoid them.
I’m assuming that you or your Web designer understands HTML and can create
Web pages. I focus on the most important search-engine-related things you
need to know while creating your pages. It’s beyond the scope of this book to
cover basic HTML and Cascading Style Sheets.
Preparing Your Site
When creating a Web site, the first thing to consider is where to put your site.
By that, I mean the Web server and the domain name.
