In this part . . .
T
ime for the details. In this part, you discover things
that help your site rank well in the search engines . . .
and things that almost guarantee that your site won’t do
well in the search engines. Understand the information in
this part, and you’re way ahead of most Web site owners,
designers, and developers.
You find out what search engines like to find in your Web
pages, which are the things that are likely to help your
site rank well: simplicity, text content with the right key-
words, keywords in heading tags and bold text, and so on.
You also discover what things have the opposite effect
(making search engines stumble when they reach your
site or even leave the site without reading any pages).
From frames to dynamically generated pages to session
IDs, these things can be the kiss of death if you’re not
careful.
I also let you in on a few secrets that the search engines
hate, techniques that people often use to “trick" the
search engines but that can also be dangerous. Many folks
in the search-engine-optimization business shy away from
these techniques, for fear of having their pages penalized
or entire sites banned from the search engines.
Finally, this part shows you ways to quickly build the con-
tent on your site. Content is king as far as the search
engines are concerned, but the problem is where to find
enough text to satisfy them.
