Icons Used in This Book
This book, like all For Dummies books, uses icons to highlight certain para-
graphs and to alert you to particularly useful information. Here’s a rundown
of what those icons mean:
A Tip icon means I’m giving you an extra snippet of information that may
help you on your way or provide some additional insight into the concepts
being discussed.
The Remember icon points out information that is worth committing to
memory.
The Technical Stuff icon indicates geeky stuff that you can skip if you really
want to, though you may want to read it if you’re the kind of person who likes
to have the background info.
The Warning icon helps you stay out of trouble. It’s intended to grab your
attention to help you avoid a pitfall that may harm your Web site or business.
Don’t forget to visit the Web sites associated with this book. At www.dummies.
com/go/searchoptimization, you find all the links in this book (so you
don’t have to type them!), as well as a Bonus Chapter on how to power up
your search engine skills. At www.SearchEngineBulletin.com, you find
the aforementioned links along with additional useful information that didn’t
make it into the book.
5
Introduction
