How This Book Is Organized II / Search Engine Optimization for Dummies

Well, I don’t know an exact number, but I do know it’s most sites. If you read

Part II, you will be way ahead of the vast majority of site owners and managers.

You discover how to create techniques that search engines like and avoid the

ones they hate. You also find out about tricks that some people use — and the

dangers involved.

Part III: Adding Your Site to

the Indexes and Directories

After you’ve created your Web site and ensured that the search engines can

read the pages, somehow you have to get the search systems — the engines

and directories — to include your site. That’s hard if you don’t know what

you’re doing. In this part, you find out which search systems are important,

how to register, and how to find other search engines and directories that are

important to your site. You also find out why registering sometimes doesn’t

work, and what to do about it.

Part IV: After You’ve Submitted Your Site

Your work isn’t over yet. In this part of the book, you find out why links to

your site are so important and how to get other sites to link to you. You dis-

cover the shopping directories, such as Froogle and Shopping.com. I also

explain the multibillion-dollar search engine advertising business. You find

out how to work with the hugely popular Google AdWords and Yahoo! Search

Marketing pay-per-click programs . . . and how to buy cheaper clicks. You also

discover paid placement and other forms of advertising.

Part V: The Part of Tens

All For Dummies books have the Part of Tens. In this part, you find ten ways

to keep up to date with the search-engine business. You also find out about

ten common mistakes that make Web sites invisible to search engines, and

ten services and tools that will be useful in your search engine campaign.

Appendix

Don’t forget to check out the appendix, where you find information on copy-

right laws.

Search Engine Optimization For Dummies, 2nd Edition