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Free Open Book
Search Engine Optimization for Dummies |
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 Contents at a Glance
Introduction .................................................................1
Part I: Search Engine Basics..........................................7
Chapter 1: Surveying the Search Engine Landscape .....................................................9
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover ....................25
Chapter 3: Planning Your Search-Engine Strategy........................................................41
Chapter 4: Making Your Site Useful and Visible ...........................................................55
Part II: Building Search-Engine-Friendly Sites..............65
Chapter 5: Picking Powerful Keywords .........................................................................67
Chapter 6: Creating Pages That Search Engines Love .................................................91
Chapter 7: Avoiding Things That Search Engines Hate .............................................117
Chapter 8: Dirty Deeds, Done Dirt Cheap....................................................................147
Chapter 9: Bulking Up Your Site — Competing with Content ...................................161
Part III: Adding Your Site to the Indexes
and Directories.........................................................183
Chapter 10: Finding Traffic via Geo-Targeting ............................................................185
Chapter 11: Getting Your Pages into the Search Engines..........................................195
Chapter 12: Submitting to the Directories ..................................................................211
Chapter 13: Buried Treasure — More Great Places to Submit Your Site.................221
Part IV: After You’ve Submitted Your Site...................235
Chapter 14: Using Link Popularity to Boost Your Position .......................................237
Chapter 15: Finding Sites to Link to Yours ..................................................................257
Chapter 16: Using Shopping Directories and Retailers .............................................291
Chapter 17: Paying Per Click ........................................................................................315
Part V: The Part of Tens ............................................331
Chapter 18: Ten-Plus Ways to Stay Updated ...............................................................333
Chapter 19: Ten Myths and Mistakes...........................................................................339
Chapter 20: Ten-Plus Useful Tools ...............................................................................345
Appendix: Staying out of Copyright Jail......................357
Index .......................................................................361
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