About the Author / Search Engine Optimization for Dummies

About the Author

Peter Kent is the author of numerous other books about the Internet, includ-

ing Pay Per Click Search Engine Marketing For Dummies, the best-selling

Complete Idiot’s Guide to the Internet, and the most widely reviewed and

praised title in computer-book history, Poor Richard’s Web Site: Geek Free,

Commonsense Advice on Building a Low-Cost Web Site. His work has been

praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia

Inquirer, and many others.

Peter has been online since 1984, doing business in cyberspace since 1991,

and writing about the Internet since 1993. Peter’s experience spans virtually

all areas of doing business online, from editing and publishing an e-mail

newsletter to creating e-commerce Web sites, from online marketing and PR

campaigns to running a Web-design and -hosting department for a large ISP.

Peter was the founder of an e-Business Service Provider funded by one of the

world’s largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a

national ISP and VP of Marketing for a Web applications firm. He also founded

a computer-book publishing company launched through a concerted online

marketing campaign.

Peter now consults with businesses about their Internet strategies, helping

them to avoid the pitfalls and to leap the hurdles they’ll encounter online. He

also gives seminars and presentations on subjects related to online market-

ing in general and search engine marketing in particular. He can be contacted

at Consult@PeterKentConsulting.com, and more information about his

background and experience is available at