Search Engine Optimization Book

SEO BOOK

In my directory archives I have 50-100 general directories listed in the general directory categories. Most top ranking sites in mildly competitive fields do not have text links from 50 different sites pointing at them (so if you can afford it, doing this offers a huge advantage to you). Even if you are in more competitive fields and rent some powerful links these listings in various directories can help stabilize your rankings when search engine algorithms shift.

If done correctly owning a directory right now has the potential to be a highly lucrative business model because there is a ton of value in getting links from different IP ranges.

Link Building

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Link building is the single most important part of achieving a high ranking website.

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When possible try to get your keywords in the links pointing at your pages.

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Trade links with topical hubs and related sites.

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Look for free links from related sites and directories.

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If you have some good internal content try to get direct links to your inner pages.

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Write articles and get them syndicated at other sites.

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Participate in forums which provide signature text links with your posts. If you are knowledgeable enough and a good communicator you can make many friends in the forums who will link to you free.

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Issue press releases with links into your site.

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Leave super glowing testimonials for people and products you really like.

Often times when they post them they will include a link back to your site.

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Leave relevant comments in blogs that do not send their comments through redirects.

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Sponsor charities, blogs, or websites related to your site.

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Consider renting links through a link broker if you are in an extremely competitive industry. Adult, gaming, credit, or pharmacy categories will likely require link rentals and / or building topical link networks.

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Mix your link text up. Adding words like “buy" or “store" to the keywords in your some of your link text can make it look like more natual linkage data and help you rank well for many targeted secondary phrases.

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