Search Engine Optimization Book

SEO BOOK

Home Page Optimization

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Target your most competitive keyword phrase with the home page.

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Link to your home page from every page of your site. Include your home page’s primary keyword phrase in the text links pointing at it.

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Link to the major theme pages from your home page.

Site Optimization

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Use text based navigation.

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If you use graphic navigation:

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Use descriptive alt text for your image links.

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Link to your primary pages from every page of your site using footer text links.

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Make sure you include the primary

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Use keyword rich breadcrumb navigation to help search engines understand the structure of your site.

EX: home page link(use keywords in it) > level 1 > level 2 > page I am on

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Use a site map to help search engines spider through your site.

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Whenever possible use descriptive text when linking between pages of your site.

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Link to other resources that improve your users experience.

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Use CSS to improve the look and feel of your pages.

Registering With Directories

Register your site with the major directories, second tier general directories, and topically related directories. Almost all of the directories listed in http://www.directoryarchives.com provide static text links. More niche specific directories are located at http://www.isedb.com, but you should check to ensure they provide static links before spending money registering your sites. Search for things like “my keywords" + add url to find other niche directories.

Often times I do not mind spending hundreds of dollars getting links from different sites (or directories) across many different IP ranges. Many of the tier 2 directories charge a one time fee for listing and some of them allow you to add your sites free if you become an editor.

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