Search Engine Optimization Book

SEO BOOK

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Target no more than 1-2 primary and 2-3 secondary keyword phrases per page.

Page Optimization

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Use your keywords in your page title. Place the most important keyword phrase at the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that scenario it still is usually best to place the site name at the end of the pages.

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Shorter site titles are usually better than really long ones. Often times I overlap keyword phrases in the page title.

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Overlapping keyword phrases in the page title can help you pick up multiple search phrases. For example, “Professional search engine marketing services" helps me obtain good rankings for:

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search engine marketing

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professional search engine marketing

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search engine marketing services

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& professional search engine marketing services

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Create a unique page title, meta tags, and content for each page. Here is my free page title and meta tag generator:

http://www.search-marketing.info/meta-tags/make-meta.htm

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Meta tags are not extremely important but they can help some. The meta description should be a few sentences to a paragraph describing the page contents. The meta description tag can be seen in some search results so you want to write it for human eyes. The meta keywords tag should contain misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated.

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Use a single keyword rich H1 header on your page containing the same the primary keyword phrases. This helps reinforce the page title.

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Use keyword rich subheaders (H2 or H3) before every paragraph or every other paragraph. This improves usability and helps define what the page is about to search engines without making the page look like it was wrote for a search engine.

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Use bulleted lists and bolding to make content easier to read.

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Write the bulk content for human consumption. If you write all your sentences for the search engines the pages will read bad and nobody will read them.

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